32 Red Casino is a well-known online gambling platform that has made a significant mark in the gaming industry since its inception. Founded in 2002, the casino has gained a reputation for its user-friendly interface, extensive game selection, and commitment to customer service. However, understanding who owns 32 Red Casino requires delving into its corporate history and the significant changes it has undergone over the years.
Initially, 32 Red was established as an independent online casino by a group of entrepreneurs, including Ed Ware, who served as the CEO. The brand quickly became popular in the UK and beyond, thanks to its innovative marketing strategies and a wide array of gaming options, including slots, table games, and live dealer games. The casino’s commitment to responsible gambling and customer satisfaction helped it build a loyal customer base.
In 2005, 32 Red went public and was listed on the London Stock Exchange under the ticker symbol TTR. This move allowed the company to raise capital for further expansion and development of its gaming offerings. The public listing also increased the visibility of the brand, attracting more players and investors.

The ownership structure of 32 Red Casino changed significantly in 2017 when it was acquired by the Kindred Group, a leading online gambling operator based in Sweden. The acquisition deal was valued at approximately £176 million. Kindred Group is known for owning several other prominent online gaming brands, including Unibet, winzter (winzter-casinouk.com) 32Red, and Maria Casino, among others. The acquisition allowed 32 Red to leverage Kindred’s extensive resources, technology, and expertise in the online gaming sector, enhancing its operational capabilities and expanding its market reach.
Following the acquisition, 32 Red continued to operate under its own brand while benefiting from the support and infrastructure of the Kindred Group. The integration into a larger corporate structure has allowed 32 Red to enhance its game offerings, improve its promotional activities, and maintain its commitment to responsible gambling practices. The backing of Kindred Group has also enabled 32 Red to invest in new technologies and innovations, ensuring it remains competitive in an ever-evolving online gaming landscape.
As of 2023, 32 Red Casino continues to thrive as a reputable online gambling platform under the ownership of the Kindred Group. The casino is licensed and regulated by the UK Gambling Commission, ensuring that it adheres to strict standards of fairness and player protection. With a focus on providing a safe and enjoyable gaming experience, 32 Red remains a popular choice among players in the UK and beyond.
In conclusion, 32 Red Casino, initially founded as an independent entity, is now owned by the Kindred Group following its acquisition in 2017. This transition has allowed the casino to enhance its offerings and maintain its reputation as a leading online gaming platform. The combination of a strong brand identity and the backing of a major player in the industry positions 32 Red for continued success in the competitive online gambling market.
